Case Study
Titan Insurance: : Transforming Digital Presence
Client Overview
Titan Insurance UK is a leading provider of specialized insurance solutions, catering to a diverse range of clients. With a strong focus on customer service and tailored coverage, Titan has established itself as a trusted name in the insurance industry.
Providing comprehensive coverage for contractors engaged in construction projects, including property damage, liability, and business interruption.
Initial SEO Challenges & Objectives
- Boost organic traffic and search engine rankings.
- Improve backlink profile.
- Enhance paid traffic efficiency to increase ROI.
Titan Insurance faced significant challenges in the highly competitive insurance sector. The primary issues included low organic visibility, minimal website traffic, and a lack of authoritative backlinks. Titan needed a robust SEO and PPC strategy to increase its online presence, attract qualified leads, and drive conversions.
Goals
- Achieve a significant increase in organic traffic.
- Secure higher-quality backlinks to improve domain authority.
- Drive more paid traffic with better cost efficiency.
Strategy and Approach
- Identified technical SEO issues, keyword opportunities, and content gaps.
- Revamped existing content and developed new, keyword-rich content targeting high-intent search terms.
- Implemented a white-hat backlink strategy focusing on acquiring high-quality links from industry-relevant sources.
- Optimized site speed, mobile responsiveness, and structured data to improve overall site performance.
- Launched and managed PPC campaigns focusing on high-conversion keywords with continuous optimization for better performance.
Result
The results of our efforts were remarkable. Titan Insurance experienced an astounding increase in organic traffic, dramatically enhancing their visibility and customer reach.
Our targeted backlink strategy resulted increase in high-quality backlinks, strengthening their domain authority and boosting their search engine rankings.
On the paid traffic front, our optimized PPC campaigns increase in traffic, ensuring a higher return on investment (ROI) by effectively targeting high-intent customers.
These results underscore the power of a well-executed SEO and PPC strategy in driving sustained growth and success.
Total Investment: £25,000 (12 months)
To achieve the outstanding results for Titan Insurance, the investment was strategically allocated across various SEO activities. Here’s a detailed breakdown:
Backlink Building: £7,500 (30%)
- Focused on acquiring high-quality, relevant backlinks from authoritative websites.
- Included outreach, guest posting, and partnership building.
Content Marketing: £8,000 (32%)
- Developed new content targeting specific, high-intent keywords.
- Included blog posts, articles, landing page optimization, and content updates.
- Content was designed to enhance both user engagement and SEO performance.
Technical SEO: £4,500 (18%)
- Addressed technical issues such as site speed, mobile responsiveness, and site structure.
- Implemented schema markup, improved crawlability, and ensured proper indexing.
- Continuous monitoring and optimization of site performance.
Paid Advertising (PPC): £3,000 (12%)
- Ran paid search campaigns to boost visibility for high-conversion keywords.
- Focused on efficient budget allocation and bid management to maximize ROI.
Ongoing SEO Management & Reporting: £2,000 (8%)
- Regular performance tracking, reporting, and strategy adjustments.
- Included monthly SEO audits, keyword ranking reports, and competitive analysis.
SEO and PPC Solutions from Remartix
Remartix provided a holistic approach combining technical SEO, content optimization, and strategic PPC management.
Our expertise in aligning SEO and PPC strategies ensured that Titan Insurance not only gained visibility but also attracted and converted qualified leads effectively.
Ready to Grow Like Titan Insurance?
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